If I had to prioritize, I’d say absorbency and durability matter more than appearance. A towel can look beautiful hanging in the bathroom, but if it pushes water around instead of absorbing it, it’s not doing its job.
Material makes a big difference:
Textiles& Nonwovens
• Cotton (especially long-staple cotton) is usually the safest choice for softness and absorbency.
• Bamboo blends feel smooth and are breathable, which many people appreciate.
• Microfiber is practical for travel and gym use, but for everyday home comfort, it doesn’t always feel as luxurious.